digital obstacles <> bottlenecks for legal digital offers

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Marcel.Kolaja
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digital obstacles <> bottlenecks for legal digital offers

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Samir Allioui píše:Date: Sun, 15 Jul 2012 16:12:54 +0200
From: Samir ALLIOUI <samir.allioui@pp-international.net>
To: pp-leaders@lists.pp-international.net
Cc: pp-leaders.discussion@lists.pp-international.net
Subject: [pp-leaders.discussion] RESEARCHPAPER: "Digital obstacles <> bottlenecks for legal digital offers in the creative industry"
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This SEO report is made for the dutch Ministry of Economical affairs, agriculture and innovation.
IVIR and the CenteRdata institute for data-collection & research participated.

Released yesterday and full of the usual dogpiles.

https://zoek.officielebekendmakingen.nl/blg-177342.html <-- Permanent Link.
https://zoek.officielebekendmakingen.nl/blg-177342.pdf <-- Direct Download.

SEO-rapport nr. 2012-41
ISBN 978-90-6733-653-6

Summary in English

This study analyses which factors may hinder the supply of and demand for digitally
distributed music, audiovisual content, games and books in the Netherlands. The analysis
includes economic, legal and technical factors. It takes two to tango: problems may arise on the
supply side and on the demand side of the market. Additionally, the transaction itself may be
problematic, due to the costs and safety risks associated with e-commerce.

This research was commissioned by the Dutch Ministry of Economic Affairs, Agriculture
and Innovation. A mix of research methods was used: literature review, in-depth interviews
and an online survey of consumers.

The four sectors differ substantially in terms of digital distribution. The music industry has
managed to offer a comprehensive supply of digital music, consisting of download and
streaming services. The business case for streaming still has to prove successful in the long
run. Apart from the major brands that offer a vast collection of music to mainstreamconsumers,
there are also niche players that cater to specific genres. Suppliers of music have
to negotiate with numerous parties to clear copyrights. This is a serious obstacle, but some
(large) firms have succeeded. In the Netherlands 40% of music transactions is digital, but the
digital share in revenues lags behind with 15%. The explanation might be that legal digital
music stands out insufficiently compared to illegal sources and the physical product on those
factors that matter most for consumers when they choose where to consume music: the
convenience of the transaction, the price and the scope of the library of songs. Put
differently, consumption of illegal offerings or physically distributed music may be preferred.

The supply of audiovisual content lags behind the music industry and is fragmented and
incomplete. This report concludes that the industry’s strategy of windowing and the trouble of
clearing rights are important determinants of that result. The market for digital AV is in its
infancy, although Video on Demand shows strong growth. As long as the available libraries are
relatively incomplete and slow in including new releases, this report expects the market for
digital AV to lag behind.

Digital distribution of games does not meet serious obstacles. De digital market is almost as
large as the offline market, and some games or add-ons are exclusively sold digitally.
Consumers sometimes prefer the bricks-and-mortar store for the base level of a game, due to
the large amount of data involved and the low price advantage of online offerings.

The market for e-books is almost a mirror image of the market for digital music: the supply
of e-books in the Netherlands is low, while consumers seem to be willing to read
electronically and experience a lack of titles. New releases are increasingly also published as
e-book, albeit with some delay. The backlist – older titles that are not being marketed
anymore – faces serious obstacles in digitization. The availability of titles from the backlist is
poor. An important reason is the difficulty to find the relevant party to clear copyrights for
older titles. The limited size of the Dutch speaking population is also a relevant obstacle. The
digitization of a Dutch novel from the backlist will be less profitable than the digitization of
a French or English novel.

Digital markets are dynamic and some of the issues raised in this report may become less
important in the future. The music industry has succeeded in tackling issues that some years
ago were considered as obstacles. Other industries have also managed to overcome potential
problems associated to digital distribution and retailing. This suggests that the industry will
also resolve the issues identified in this study.


###

You know where to find me in case translations from dutch to english are required.

/Samir.

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Marcel Kolaja
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